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Mortgage Calculator

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Industry News

 Businesses are frequently so busy focusing their energy on acquiring new customers and delivering a consistent experience to their customer base that they often neglect their most valuable customer segment: active referrers.

 

Though this might be just a small percentage of your customer segment, it’s critical that you have at least a basic program in place to support and encourage their activity.

 

The benefit of acquiring a new customer through your referral channel is that these customers already have a vested interest in your success – it has been channeled through the referrer. They will, therefore, be more likely to work with you if they encounter a problem during their purchase experience, and may also be more apt to tell others about their (hopefully positive) experiences.

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